New whitening products

Recently several new over-the-counter whitening products have been introduced to the Australian market.  While professional whitening will help you achieve more dramatic results, these inexpensive and readily available alternatives is a great way to subtly brighten up your smile.

Oral-B 3D White Whitestrips

Oral-B 3D White Whitestrips have been introduced to Australia earlier this year. They have been a popular choice among consumers in North America under the name of Crest Whitestrips for several years.


Oral-B 3D White Whitestrips are thin, flexible strips that are coated with a tooth whitening gel containing 6% hydrogen peroxide. Designed to conform to the shape of your teeth, they work by holding the whitening gel to your teeth. They are designed to be worn for 30 minutes twice per day for 7 to 14 days (come in a pack of 14 or 28 individually wrapped strips).

Best for… gradual whitening results and will require a good compliance. They are designed to reduce yellowness and brighten teeth.

Colgate Optic White Toothbrush + Whitening Pen

This new products comes as a toothbrush with built-in whitening pen containing 4% hydrogen peroxide.

Brush as you normally would with your regular toothpaste. The Colgate Optic White toothbrush is specially designed with polishing bristles and stain removers to help remove surface stains. Turn the dial at the bottom of the whitening pen and apply gel. There is no need to rinse whitening gel.

Best for… those who want easy-to-use convenient product. However don’t expect dramatic results as the product will only have a short contact time with your teeth.

Colgate Optic White Toothpaste

Colgate Optic White Toothpaste contains 1% hydrogen peroxide to gently whiten your teeth, making it a convenient part of your daily beauty routine.

Best for…very subtle results for those who want convenient whitening product.

Whitening products are designed to be used short-term and may cause increased sensitivity.

Other tips for whiter and brighter smile…

  • Have your teeth professionally cleaned at least twice per year to remove stubborn staining as well as tartar build-up. Not only will it brighten your smile but it will also make your gums healthier and give you a fresher breath.
  • Avoid excessive consumption of tea, coffee, and red wine.
  • Quit smoking
  • Brush and floss your teeth regularly to prevent stains from building-up